A BEGINNERS GUIDE TO MARKETING WITH FACEBOOK AND BLOGS
Interested in knowing a little more about YouTube, Facebook, Flickr and how to use it in business. In this 1/2-day course you'll get a real taste of the marketing power of the new and easy to use internet tools. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required.
What's new on the Web? – 1 hour
What is Web 1.0 (e.g. read only, quick transaction)
What is Web 2.0 (e.g . read/write, conversations)
Example of a blog
Story: YouTube as a video blog
Story: Flickr as a photo blog
Example of a wiki
Story: Wikipedia
Easily creating a blog - 20 minutes
NEW: Show how easy it is to set up a blog - create, name, a picture or logo or headshot photo, writing articles
Example of collaborative work
(discussion: who in the room blogs? Do you mind if we look? Who belongs to a forum? Online chess? Facebook? Etc If not, why not?)
How to participate (take away option) - 1 hour
Comments with customers
Google Alerts
RSS
Pages on Facebook and MySpace
(discussion: what happens if a company participates? How do we know what is being said? If we can't control the discussion what do we do?)
Easily creating a Facebook business page - 20 minutes
NEW: Show how easy it is to set up a Facebook Company page, social ads, - actually step by step
What is a domain name (business http://name ) how to register one - what it means to run a business on your own domain name.
Quick note for small business - How to employ someone to build it for you - software (Drupal), cheap development (eLance, Rentacoder), Cheap hosting (GoDaddy, Dreamhost, Bluehost, dreamhost)
Includes: Summary – Questions Answered:
What was web 1.0? Web 2.0?What are customers doing – blog, wiki, user generated content? How to participate, what is RSS, Google Alert? Facebook in business? How to go about finding someone to build easy to use websites. |
